Showing posts with label 10-11. Show all posts
Showing posts with label 10-11. Show all posts

Apr 11, 2011

What is the JUA: A Student's Perspective

When I asked Mack '11 to make a JUA video he jumped at the chance. He was a student on the trip last year so he understood the program and I also appreciate his thoughtful perspectives and film skills.

Here is the video he created. I think it's so much more valuable to have a student produced video explain this program than anything I could have made. That's what the JUA is all about: young people taking action to not only learn about things they care about but also to give something back. Thanks, Mack!

Mar 28, 2011

New Media 1: Final Project

It's not a Game it's a Franchise: Final Project

Women in Professional Athletics: Final Project

New Media 2: Final Project

This Pill Will Help You Feel Better: Final Project

The Science of Shopping: Final Project

Here is the presentation from the Science of Shopping group... please also see their video below!

Race, Justice & Law: Final Project

Life Against Life: Final Project

Gridlock: Final Project

Global Voices: Final Project

The Global Voices had so much media & data they couldn't fit it into just one presentation!  First check out their video 'What would you change...'

Next check out the data they collected during the trip.

This video is a nice summary of their program.

And their presentation wraps it all together.

Mar 24, 2011

New Media Two: Individual Impression

Everyone learned many new things and had new experiences during the JUA. Below you will find a brief description of everyone’s favorite part.

Jake Kiley-
My favorite part of the trip was listening to the presentation that was put on by Mr. York’s brother about 1band 1brand. It was interesting to hear about a unique idea that one of our teachers had a part in.

Conner Redman-
My favorite part of JUA was touring the House OF Blues. Learning the history and the many famous people that have stepped foot inside the building really inspired me.

Ava Donovan-
My favorite part of the trip was touring the House of Blues. It was interesting learning about what happens behind the scenes. I also enjoyed learning about how to promote things and what the right and wrong way to do it are. Peace and love <3

Matty Fay-
My favorite part of the trip was seeing the Phantom Flex camera demonstration. Even though I didn’t understand most of the terminology, watching the footage that they took around Cambridge in slow motion was epic.

Brad Vance-
My favorite part of this JUA experience was learning about the organization 1band 1brand, which focused on the promotion of new and upcoming artists. It was a major influential experience for anyone with an aspiration for a music career.

Kat Windels-
My favorite part of the New Media JUA group was informing people about 1band 1brand, it was something that I feel will give a lot to not only the artists and designers but also the community. Giving people the information about this organization will help broaden horizons and expand the knowledge and awareness of others to media.

Cullen MacAndrew-
My Favorite part of the JUA experience was visiting The House Of Blues. From the recycled wood from hurricane Katrina used for the portraits to the Indian tapestry used as wallpaper, The House of Blues was filled with history, along with hosting some of the most popular modern day artists, it was an experience of a lifetime.

Connor Gallopo-
My favorite part of JUA was visiting The House Of Blues. This was a great experience, and really inspired me. The artists that have played there are true legends, and the way they represented them was incredible. This trip was a great way to widen my understanding of the music industry.

Chris Pingree-
My favorite part of JUA was when we got to go to the House of Blues and get a fantastic tour. This was my favorite part because I got to see the number one place to hold a concert in the world. Another thing is that they had an amazing set up for music and lighting. I am so glad that NHS holds this for the juniors every year because it really helped with college. Thanks.

New Media Two: Day Two Recap

After breakfast this morning we walked a mile and half to Rule Boston Camera to see a demonstration of the high-speed capturing camera called the Phantom Flex. It records at speeds over 2500fps(really really fast).

Here's a cool video the studio showed us made with the Phantom Flex.

After that, we took a tour of the Berkelee School of Music. The tour was interesting for many people who have a strong love for music. Berkelee is located in the center of Boston making it a unique campus and different from other colleges. We saw where they practice and perform many different types of music.

We walked to Newbury St. to grab a quick lunch and do some street promoting for 1band 1brand. We passed out and promoted 1band 1brand by handing out tokens with their logos on it, and spoke to the public about what they're all about. We found out that promoting isn't an easy task. We learned that there are right and wrong things to do when promoting. One big one is that you don't want to make it seem like your just looking for money. In order to attract people you need to think outside the box. One thing that 1band 1brand does great was instead of having regular business cards they put their logo on a wooden token as a different way to stand out.

Finally, we went on a tour of the House of Blues with Bob Dougherty, the Foundation room sales manager. The House Of Blues is the number one music venue in the world. The original House Of Blues was built in 1995 in Harvard Square and was then moved to the current venue next to Fenway Park. While we were visiting we learned a lot about the history of the venue, the original artwork throughout the venue and why it is so popular today. A lot the world’s greatest artists have performed there. Overall we learned that the venue is all about music, how it originated, what its meaning is, and what it means to the world.

New Media Two: Day One Recap

We arrived at the hotel in Boston, and dropped off our bags to go explore Cambridge. We found an ally way with graffiti covering the wall (even some from Banksy), some unique local coffee shops, and spotted some interesting people. After wandering around for a while, we went over to the MIT student center to eat. We next went back to the hotel to get ready for our 1band 1brand meeting in the hotel’s conference center. The meeting was with our group leader’s (Tyler York) brother, Kyle York, who is a driving force behind the newly created 1band 1brand.

http://www.1band1brand.com/ 1band 1 brand is a website promoting upcoming independent artists and clothing brands. They send out weekly updates completely free to subscribers, through email and newsletters. Kyle York spoke to us a lot about new and interesting ways to market products, and how we can get involved with the business side of the arts.

After the meeting we proceeded to Quincy Market to get something for dinner. There were a large variety of great tasting foods to choose from. After eating the group walked around and checked out the little shops that were in the market area. After leaving Quincy Market, we headed to the T station so we could catch a ride into the campus of Berklee, which is a world-renowned music school. At Berklee we watched a concert in the Red Room at the 939 café. There were three bands playing at the show, and all of which were upcoming underground artists. The café was mostly filled with Berkelee locals, and showed us more of the independent music scene. Some of us left after the second band, and the rest headed back during the third act to get in bed before lights out at 11.

To check out any of the bands we saw at café 939, you can go to their websites listed below:

Tiff Jimber
http://www.tiffjimber.com/

The Winter Sounds
http://www.thewintersounds.com/

Allison Weiss
http://allisonweiss.tumblr.com/site/

New Media 1: 1band 1brand... the give back

For the "give-back" portion of our trip  we wanted to help support both "1band 1brand"  and the independent artists that is supports.  Our goal was to give out 50 of their "wooden nickel" logo tokens out to people on the street while educating them about "1band 1brand".  We learned that it was much harder than we thought to talk with people and get them to take it.  We learned that you had to work really hard and target specific audiences.  The people who gave all their tokens away talked to a lot of different people.

New Media 1: 1band 1brand

The 'New Media' group met with Kyle York, a young businessman who, along with three others, launched a new company called "1Band 1Brand." "1Band 1Brand" is a company that shares and provides exposure for new and up and coming musical artists and fashion brands. Subscribers to the company (www.1band1brand.com) are introduced to one band or music artist and one fashion brand each week. In order to spread the word about these artists, the company offers discounts and deals on one particular brand and free downloadable songs of one specific band every week. These offers last only one weeks time until the next band and brand are introduced the following week. Although the artists may not make a profit by providing the public with free music and fashion, "1Band 1Band" is an opportunity that gives them free exposure and a chance to spread their name.

At the meeting with one of the owners of the company, "1Band 1Brand," we learned that in order to start a business/company, you need to have funds and/or a day job when you first start out. We learned that it is more easier now than ever to start a business because of the use of internet and social media networks. Since this is a newly launched company, the founders/owners of "1Band 1Brand" have yet to make a profit with this idea. In order for a company like this to make it big, you have to work your way up from the bottom and eventually it will become a well known name. With a new company or idea, you have to give it time and wait for the public to become interested in it on their own. If you force it on them, they will be pushed away and become uninterested in the idea.

We learned that there are multiple people and professions involved in producing a successful company. Each different field needs to work together and rely on each other in order to create one overall product. A lot goes into the production of the company "1Band 1Brand," other than just music and fashion. Label design, network design, financial development, advertisement, and many other fields of work have to collaborate in order for this company to exist. Each field relies on each other for business opportunities that utilize their particular skill.

The speaker expressed to us that it is important for us as juniors in high school to start now by becoming involved with what we are interested in before we go to college. We should make a plan as to what we want to accomplish in our life and work our way up to it by participating in unpaid internships and becoming exposed to the field at our age.


http://www.1band1brand.com/
http://www.youtube.com/watch?v=ERRHDKfvFt8

New Media 1: House of Blues

House of Blues

The tour around the House of Blues was the best experience during JUA for me. I was always interested in music, and being on a tour of a popular venue was like a dream come true. My first impression of the house however, was the color blue (yeah, I wasn’t impressed.) Later when we walked around and saw the music hall, the restaurant and the backstage area I found out that the House of Blues is full of hidden meanings that are expressed in paintings and different artworks that are all over the house. For example; Famous musicians like Jimi Hendrix, Elvis Presley, Eric Clapton and many more have their portraits in the house. There is a section where musicians faces have been sculpted into the wall and illuminated with a blue light, and it is called the "god-wall"! In the main music hall almost every religion is represented symbolically above the stage, all signs in the House of Blues are made out of recycled wood that was collected after the hurricane Katrina hit New Orleans, and all this just shows how much thought and love was put into the House of Blues. It is not only a music venue, but also a museum. It has a philanthropic organization that brings art and music lessons to schools. It supports the local economy by attracting a lot of people. It is very versatile, but the coolest thing about the House of Blues is the backstage area. It is decorated in Indian wedding dress cloth, Persian carpets and a lot of Hindu artifacts give the area a really cool groove. This area is where the backstage politics happen. Managers, artists and agents get together here to plan the next concerts or salaries, include or exclude bands from venues, and celebrate their success!

We learned how artists get to perform in venues, and how much they get paid for performing, and that connections mean everything. This experience definitely influenced me to pursue a career in the music business!





Merck

This afternoon we went to Merck, a drug research and development company. This is a 26 billion dollar company that specializes in all different kinds of drugs. It is one of two vaccine companies in the world. The company and more specifically, a group of chemists and biologists have been working on the AIDS epidemic since it first surfaced. They use three steps in order to make sure a drug is acceptable and safe. First, they administer it in tiny amounts to the target group to see if there are any negatives such as side effects. Second, the drug is given to a smaller target group in larger doses to see if it cures the illness. Lastly, it is given to a large population of the target group to get statistics and make sure it is safe. We toured the chemistry labs and the biology labs. Merck is a fascinating company that everyone in our group enjoyed, it was a great experience.

New Media 1: Cafe 939

On the first night, we went to Berklee's Cafe 939, where they hold concerts in the "Red Room". Artist Tiff Jimber and the Band "The Winter Sounds" played for us, we enjoyed the wonderful music and the environment.

We learn a lot from the experience, that the opportunity to perform is important and people have to strive for it. Successful musicians star with small event, they play not only at school but also at these Cafes and bars, so they get more known. They really put themselves out there and sell CDs, create themselves as products.

We observed that the symbiotic relationship really helps artist to be successful, such as connecting music with fashion design and marketing, so that it interests a larger grope of people, and the band would get famous faster. This is one of the most important way for artists to achieve their dreams.