Showing posts with label New Media 1. Show all posts
Showing posts with label New Media 1. Show all posts
Mar 28, 2011
Mar 24, 2011
New Media 1: 1band 1brand... the give back
For the "give-back" portion of our trip we wanted to help support both "1band 1brand" and the independent artists that is supports. Our goal was to give out 50 of their "wooden nickel" logo tokens out to people on the street while educating them about "1band 1brand". We learned that it was much harder than we thought to talk with people and get them to take it. We learned that you had to work really hard and target specific audiences. The people who gave all their tokens away talked to a lot of different people.
New Media 1: 1band 1brand
The 'New Media' group met with Kyle York, a young businessman who, along with three others, launched a new company called "1Band 1Brand." "1Band 1Brand" is a company that shares and provides exposure for new and up and coming musical artists and fashion brands. Subscribers to the company (www.1band1brand.com) are introduced to one band or music artist and one fashion brand each week. In order to spread the word about these artists, the company offers discounts and deals on one particular brand and free downloadable songs of one specific band every week. These offers last only one weeks time until the next band and brand are introduced the following week. Although the artists may not make a profit by providing the public with free music and fashion, "1Band 1Band" is an opportunity that gives them free exposure and a chance to spread their name.
At the meeting with one of the owners of the company, "1Band 1Brand," we learned that in order to start a business/company, you need to have funds and/or a day job when you first start out. We learned that it is more easier now than ever to start a business because of the use of internet and social media networks. Since this is a newly launched company, the founders/owners of "1Band 1Brand" have yet to make a profit with this idea. In order for a company like this to make it big, you have to work your way up from the bottom and eventually it will become a well known name. With a new company or idea, you have to give it time and wait for the public to become interested in it on their own. If you force it on them, they will be pushed away and become uninterested in the idea.
We learned that there are multiple people and professions involved in producing a successful company. Each different field needs to work together and rely on each other in order to create one overall product. A lot goes into the production of the company "1Band 1Brand," other than just music and fashion. Label design, network design, financial development, advertisement, and many other fields of work have to collaborate in order for this company to exist. Each field relies on each other for business opportunities that utilize their particular skill.
The speaker expressed to us that it is important for us as juniors in high school to start now by becoming involved with what we are interested in before we go to college. We should make a plan as to what we want to accomplish in our life and work our way up to it by participating in unpaid internships and becoming exposed to the field at our age.
http://www.1band1brand.com/
http://www.youtube.com/watch?v=ERRHDKfvFt8
At the meeting with one of the owners of the company, "1Band 1Brand," we learned that in order to start a business/company, you need to have funds and/or a day job when you first start out. We learned that it is more easier now than ever to start a business because of the use of internet and social media networks. Since this is a newly launched company, the founders/owners of "1Band 1Brand" have yet to make a profit with this idea. In order for a company like this to make it big, you have to work your way up from the bottom and eventually it will become a well known name. With a new company or idea, you have to give it time and wait for the public to become interested in it on their own. If you force it on them, they will be pushed away and become uninterested in the idea.
We learned that there are multiple people and professions involved in producing a successful company. Each different field needs to work together and rely on each other in order to create one overall product. A lot goes into the production of the company "1Band 1Brand," other than just music and fashion. Label design, network design, financial development, advertisement, and many other fields of work have to collaborate in order for this company to exist. Each field relies on each other for business opportunities that utilize their particular skill.
The speaker expressed to us that it is important for us as juniors in high school to start now by becoming involved with what we are interested in before we go to college. We should make a plan as to what we want to accomplish in our life and work our way up to it by participating in unpaid internships and becoming exposed to the field at our age.
http://www.1band1brand.com/
http://www.youtube.com/watch?v=ERRHDKfvFt8
New Media 1: House of Blues
House of Blues
The tour around the House of Blues was the best experience during JUA for me. I was always interested in music, and being on a tour of a popular venue was like a dream come true. My first impression of the house however, was the color blue (yeah, I wasn’t impressed.) Later when we walked around and saw the music hall, the restaurant and the backstage area I found out that the House of Blues is full of hidden meanings that are expressed in paintings and different artworks that are all over the house. For example; Famous musicians like Jimi Hendrix, Elvis Presley, Eric Clapton and many more have their portraits in the house. There is a section where musicians faces have been sculpted into the wall and illuminated with a blue light, and it is called the "god-wall"! In the main music hall almost every religion is represented symbolically above the stage, all signs in the House of Blues are made out of recycled wood that was collected after the hurricane Katrina hit New Orleans, and all this just shows how much thought and love was put into the House of Blues. It is not only a music venue, but also a museum. It has a philanthropic organization that brings art and music lessons to schools. It supports the local economy by attracting a lot of people. It is very versatile, but the coolest thing about the House of Blues is the backstage area. It is decorated in Indian wedding dress cloth, Persian carpets and a lot of Hindu artifacts give the area a really cool groove. This area is where the backstage politics happen. Managers, artists and agents get together here to plan the next concerts or salaries, include or exclude bands from venues, and celebrate their success!
We learned how artists get to perform in venues, and how much they get paid for performing, and that connections mean everything. This experience definitely influenced me to pursue a career in the music business!
The tour around the House of Blues was the best experience during JUA for me. I was always interested in music, and being on a tour of a popular venue was like a dream come true. My first impression of the house however, was the color blue (yeah, I wasn’t impressed.) Later when we walked around and saw the music hall, the restaurant and the backstage area I found out that the House of Blues is full of hidden meanings that are expressed in paintings and different artworks that are all over the house. For example; Famous musicians like Jimi Hendrix, Elvis Presley, Eric Clapton and many more have their portraits in the house. There is a section where musicians faces have been sculpted into the wall and illuminated with a blue light, and it is called the "god-wall"! In the main music hall almost every religion is represented symbolically above the stage, all signs in the House of Blues are made out of recycled wood that was collected after the hurricane Katrina hit New Orleans, and all this just shows how much thought and love was put into the House of Blues. It is not only a music venue, but also a museum. It has a philanthropic organization that brings art and music lessons to schools. It supports the local economy by attracting a lot of people. It is very versatile, but the coolest thing about the House of Blues is the backstage area. It is decorated in Indian wedding dress cloth, Persian carpets and a lot of Hindu artifacts give the area a really cool groove. This area is where the backstage politics happen. Managers, artists and agents get together here to plan the next concerts or salaries, include or exclude bands from venues, and celebrate their success!
We learned how artists get to perform in venues, and how much they get paid for performing, and that connections mean everything. This experience definitely influenced me to pursue a career in the music business!
New Media 1: Cafe 939
On the first night, we went to Berklee's Cafe 939, where they hold concerts in the "Red Room". Artist Tiff Jimber and the Band "The Winter Sounds" played for us, we enjoyed the wonderful music and the environment.
We learn a lot from the experience, that the opportunity to perform is important and people have to strive for it. Successful musicians star with small event, they play not only at school but also at these Cafes and bars, so they get more known. They really put themselves out there and sell CDs, create themselves as products.
We observed that the symbiotic relationship really helps artist to be successful, such as connecting music with fashion design and marketing, so that it interests a larger grope of people, and the band would get famous faster. This is one of the most important way for artists to achieve their dreams.
We learn a lot from the experience, that the opportunity to perform is important and people have to strive for it. Successful musicians star with small event, they play not only at school but also at these Cafes and bars, so they get more known. They really put themselves out there and sell CDs, create themselves as products.
We observed that the symbiotic relationship really helps artist to be successful, such as connecting music with fashion design and marketing, so that it interests a larger grope of people, and the band would get famous faster. This is one of the most important way for artists to achieve their dreams.
New Media 1: The Phantom Flex
We visited Rule: Boston Camera, which sells and rents camera and film equipment. At this studio/facility, they have the latest technology, and the most expensive. Rule's newest product for film was the Phantom Flex, which was a high-speed camera, which took 2,500 frames per second. This camera went for about 135,000 dollars and was capable of great film development. The films are slow motion clips of mostly filler scenes are interesting to all audiences because it did not have a specific interest except for cool and interesting clips. This camera shows what technology has in store for the future, and it gives us assurance that technology is improving and will develop to meet our needs to the fullest. Technology moves fast, and we are just experiencing everything the new technologies give us. Watch an example here.
Mar 21, 2011
New Media
Do you need to have millions of dollars and connections in LA to make a hit series anymore? In a world of file sharing how do young musicians make any money? New media has brought new opportunities and new problems for creative artists.
In our Junior Urban Adventure we will meet with Kyle York of 1band 1brand, a business that supports and connects independent artists. We will talk with independent artists and visit Café 939, a venue for artists operated by Berklee College of Music. We will visit Rule and participate in a hands-on Learning Lab using the Phantom Flex, a revolutionary high-speed digital camera. A college tour of Berklee or Emerson, and a “give-back” to the independent artist community will round out our trip.
In our Junior Urban Adventure we will meet with Kyle York of 1band 1brand, a business that supports and connects independent artists. We will talk with independent artists and visit Café 939, a venue for artists operated by Berklee College of Music. We will visit Rule and participate in a hands-on Learning Lab using the Phantom Flex, a revolutionary high-speed digital camera. A college tour of Berklee or Emerson, and a “give-back” to the independent artist community will round out our trip.
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